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The 5 questions that turn a roadmap you were handed into one you can defend
The one-page version of the post 139,000 product people read. Print it, keep it on your desk, run every handed-down feature through it before you build.
The Five Questions
Which customers first?
A roadmap for everyone is a roadmap for no one. Name the one segment this item is really for.
Which problem first?
A feature is an answer. Trace it back to the problem it answers before you commit the team.
Which advantage are we using?
Ask what edge this leans on: data, distribution, a relationship, speed.
What are we deliberately saying "not yet" to?
Every yes is also a no to something else. Name what this pushes down the list.
Why this, and why now?
Why now is where the real reason hides. Timing, not capability, usually drives the ask.
Each one comes with a line of coaching in the download.
Used by product managers from Amazon, Walmart, Microsoft, and high-growth startups
The 5 questions that turn a roadmap you were handed into one you can defend
Get the one-pager. Run every handed-down feature through it before you build.