Stop Applying. Start Positioning.
You've sent 50, 100, maybe 200 applications. Your resume is solid. Your experience is real. And your inbox is full of automated rejections. The PM Career Positioning System shows you why broad applications fail, how to become the obvious candidate for specific roles, and how to generate interviews without applying cold.
The Problem This Course Solves
A PM I coached sent 200 applications in three months. His title on every one: "B2B SaaS PM." His response rate: zero interviews. Not low. Zero.
He had eight years of experience. He'd shipped products used by Fortune 500 companies. He knew his craft. But so did the other 400 people applying for the same roles with the same generic positioning.
We changed one thing. He niched into geospatial SaaS. That was his actual domain for the past four years, but he'd been hiding it behind a broader label because he thought it limited his options. Within three weeks of repositioning, he had five conversations with hiring managers. Two of them reached out to him.
The math is simple. When you're one of 400 "B2B SaaS PMs," a recruiter spends 6 seconds on your resume. When you're one of 12 people in the country who do geospatial SaaS product management, recruiters find you.
Most job search advice tells you to apply more, network harder, optimize your resume keywords. That advice treats job search as a volume game. It's not. It's a positioning game. The PMs who get interviews fastest aren't the ones who apply most. They're the ones who are the easiest to say yes to.
This course gives you the positioning system. From niche selection to resume redesign to warm introductions to interview prep to offer negotiation. Every step is built around one principle: make it obvious why you're the right person for a specific role, not a plausible person for any role.
What You'll Learn
10 modules. Self-paced. Each one builds on the last.
Why broad applications fail
The math behind job search conversion rates. Why 200 generic applications produce fewer interviews than 15 targeted ones. Real numbers from PM job searches.
The niche-down framework
How to find your specific positioning. Industry + company stage + problem type. You're not "a PM." You're "the PM who scaled B2B marketplace ops from $2M to $20M ARR."
Resume as conversion funnel
Your resume has two audiences: the ATS and the human. Most PMs optimize for neither. You'll rebuild yours as a document that creates curiosity, not one that dumps information.
VC Portfolio Mining
73% of PM roles are filled before they hit job boards. This technique uses venture capital portfolios to find companies about to hire, before the posting exists.
The 5-day relationship funnel
A repeatable system for turning cold connections into warm introductions. Day 1: identify. Day 2: research. Day 3: connect. Day 4: add value. Day 5: ask. No cold DMs. No "Can I pick your brain?"
LinkedIn as a positioning tool
Your profile is a landing page, not a resume. Headline, About section, and experience entries rewritten to attract inbound recruiter interest.
Interview preparation: liked beats credible
Hiring managers choose people they want to work with. This module teaches the movie trailer principle: generate curiosity, not comprehensive answers. Leave them wanting the next conversation.
The STAR method is not enough
Why structured answers sound rehearsed and what to do instead. Domain-specific thesis development. The difference between answering questions and leading conversations.
Offer negotiation using leverage
When to negotiate (always). What creates leverage (alternatives, not arguments). How to handle competing offers, exploding deadlines, and the "we don't negotiate" bluff.
The 90-day system
Putting it all together. Week-by-week execution plan. How to run a job search like a product launch: positioning, distribution, conversion, optimization.
Who This Is For
This is for you if:
- You've been job searching for 2+ months and the interviews aren't coming
- You got laid off and need to move quickly without panicking into mass applications
- You're employed but stuck, and you want to explore options without burning bridges
- You've been applying as "B2B SaaS PM" or "Senior Product Manager" and getting lost in the pile
- You have real experience but your resume doesn't create conversations
This is NOT for:
PMs happy in their current role with no plans to move. Or recruiters and hiring managers looking for sourcing strategies. This is built for the candidate side of the table.
What's Included
Total perceived value: $487. You pay $79.
What Others Say
"I applied to 150 jobs in two months as a 'Senior PM' and got three phone screens. After the niche-down exercise, I repositioned around healthcare data products. Within two weeks, a hiring manager found me on LinkedIn and I skipped the recruiter screen entirely."PM, 6 years experience (coached by Brennan Collins)
"The VC Portfolio Mining technique alone changed everything. I found a Series B company hiring for exactly my skill set three weeks before they posted the role. I was the only candidate."Product Lead, B2B SaaS
"I was about to accept a lowball offer because I was desperate. The negotiation module gave me the framework to counter. I ended up $22K higher with an extra week of PTO."Senior PM, Fintech
Frequently Asked Questions
Ready to get started?
You've sent 50, 100, maybe 200 applications. Your resume is solid. Your experience is real. And your inbox is full of automated rejections. The PM Career Positioning System shows you why broad applications fail, how to become the obvious candidate for specific roles, and how to generate interviews without applying cold.