You ship on time, run a clean board, and still get passed over.The work was never the problem.
The Influential PM teaches mid-career product managers the part of the job nobody trained you for: connecting what you build to the business outcomes executives actually fund, and getting credit for it.
4.8 from 22 alumni reviews · 500+ PMs coached across 50+ companies · Alumni at PayPal, Amazon, Capital One, Albertsons, Coda
Most PMs hit the same wall around year three
You close your sprints. You manage the backlog. You ship the features the roadmap asked for, on the date you promised. By every measure you were given, you are doing the job well.
So you wait for the strategic work to find you. It does not. A PM with two years less experience gets the promotion you were lined up for, and the only difference you can name is that they seem to be in rooms you never get invited to.
The gap is not talent, and it is not effort. It is that your work stops at the feature, while the decisions that matter get made one level up, in the language of revenue, margin, and risk. Nobody taught you to speak that language, so your good work stays invisible to the people who fund the next thing.
That is the exact gap this course closes.
What changes
This is a working cohort, not a lecture series. You bring a roadmap problem you actually have, and you leave each session with a tool you used on it that day.
Turn a feature into a number a CFO cares about
The Product Metrics Ladder is the framework alumni cite most. It runs from "what we shipped" to "what the business gained," with a real number at every rung. Once you can write that chain for any feature, roadmap reviews stop being demos and start being business conversations.
Handle the stakeholder who keeps adding to your plate
Stakeholder Judo is Brennan's method for the request that lands as a demand. Instead of capitulating with a roadmap slot or fighting and losing the room, you reframe the ask into the problem behind it, then show a better path with the tradeoff made visible. The VP feels heard. Your roadmap holds.
Read what your stakeholders are actually rewarded for
Your VP of Engineering pushes back because their bonus is tied to uptime, not new features. Most PMs never see that map. When you can name what each person is measured on, you stop pitching their stated priorities and start getting approved.
Write a strategy that helps you say no on a Tuesday
A strategy that cannot tell you what to refuse this week is a decoration. You leave with a vision and a near-term strategy specific enough to settle a real prioritization fight, not a slide that gets quoted once and filed.
How the two weeks run
Six live lessons over two weeks, plus office hours each week to apply the work to your own product. Roughly four hours of live time per week. Every session follows the same shape: one framework, one exercise on your real roadmap, one discussion with peers who will sharpen your thinking.
Week 1 See the system, build the numbers
The mindset and actions of a product leader
A straight read on which of the four pillars (strategy, delivery, customer experience, growth) you actually operate in, and which one is holding you back.
Market research and visualizing customer needs
How to find the need under the feature request, so your strategy rests on evidence instead of the loudest opinion in the room.
Defining and influencing product metrics
The Product Metrics Ladder, applied to a feature you own right now.
Week 2 Set direction, win the room
Vision and near-term strategy
Turn "be more strategic" into a vision and a strategy concrete enough to make a real call.
Stakeholder Judo
Reframe demands into strategy conversations and keep the room while you push back.
Strategic storytelling and proactive influence
Pitch your strategy so it pulls advocates toward you, and advocate for your own work with evidence instead of hoping someone notices.
You finish the two weeks with a set of artifacts built on your actual product: a metrics ladder, a customer journey map, a vision and strategy one-pager, a positioning statement, and a stakeholder plan you can use the following Monday.
Who this is for
You, the individual PM
You have roughly three to ten years in product. You execute well and you have started to wonder why executing well is not moving your career. You manage a backlog, run standups, and ship on schedule, and you keep watching less experienced PMs get pulled into the strategy work you want.
You do not need another framework dump. You need the link between your work and the business, taught against your real product. That is what this is.
Your company, if you lead a PM team
Your PMs deliver. They hit sprint targets and manage stakeholder requests, and the output never stops moving. What stays flat is business impact, and the reason is rarely the people.
When performance reviews count tickets shipped, PMs optimize for tickets shipped. This course retrains the thinking underneath that, on your products, your metrics, and your stakeholders, not a generic case study. A scoping call works out the cohort size, timing, and a price that fits the team.
Who should not take this
This course assumes you have lived inside the product role for a few years and own real deliverables. It is the second step in the Unabated path: Emerging PM, then The Influential PM, then Unabated PM. It is the wrong fit if you are transitioning into product from another field. Start with the Emerging PM course and come back. It is also the wrong fit if you want templates to copy without building the thinking behind them. Every exercise here runs on your real work.
Learn directly from Brennan
Brennan Collins reached VP of Product before 30 and ran product portfolios worth more than $50M across B2B healthcare, AI, and heavily regulated industries. He has coached more than 500 product managers, in structured corporate programs and one on one, and he is a top 1% mentor on ADPList with 60+ free coaching sessions logged.
The Influential PM comes out of the conversations he has had thousands of times. The exec who asks "what's the strategy?" and means "why should I fund this?" The VP who wants a feature your roadmap cannot absorb. The stakeholder whose real incentive you did not see until it was too late. He has navigated each of those, and the course teaches the move that worked.
What alumni say
Hear from PMs who shifted from executing features to owning business outcomes
Isinsu
March '26 Cohort
Senior Product Manager · Coda
"This product management training was a really valuable experience. One of the biggest highlights was learning how to build a clear, compelling product strategy and communicate it effectively using the right metrics. The course does a great job of showing how to connect strategy to measurable outcomes, making it much easier to align teams and track progress. I also found the focus on stakeholder management especially useful, from structuring conversations to handling different perspectives and driving alignment. The content is practical, structured, and immediately applicable. Overall, I'd highly recommend this training to anyone looking to strengthen their product thinking, strategy skills, and ability to work effectively with stakeholders."
Matt
March '26 Cohort
Product & Design Manager · Smartleaf
"This course provided me the tools and techniques to level up my product thinking. Brennan's methods for connecting features to product metrics and ultimately customer outcomes gave me a clear framework for demonstrating impact. Learning to prioritize using business economics and ROI has transformed how I think about roadmap planning and stakeholder conversations."
JK
March '26 Cohort
Senior Product Manager · Albertsons
"I found the course extremely valuable and very much aligned with its description. I'm confident I made the right decision enrolling, and it has already shifted how I think about product management. The entire first half of the course, along with parts of the final sessions, stood out the most for me. In particular: Defining & Influencing Product Metrics and Pitching, Influence & Career Growth. I absolutely recommend this course to anyone looking to level up their strategic thinking and influence as product managers."
Bercin
March '26 Cohort
Product Manager · Coda
"This training was really helpful. It made me think about how I handle strategy and stakeholders in my day-to-day work. The examples were clear and easy to relate to, so it was easy to follow. I also picked up a way of thinking/method can start using right away."
Iveta
Jan-Feb '26 Cohort
"Excellent course for PMs who want to drive product vision and make strategic decisions rather than execute stakeholder requests and manage delivery. The course provides a great deep dive into the mindset and tools to succeed! Homework and in-class assignments let you practice and apply learnings immediately."
Martha
Jan-Feb '26 Cohort
"I enjoyed the practical approach with real-world examples and frameworks I could apply immediately. My favorite topics were the Product Metrics Ladder, vision and strategy, and turning stakeholder requests into strategic moves. I learned to craft compelling vision and strategy for executives, reframe requests to support strategy, and ladder user pain points to company objectives. The AI prompts were invaluable thinking partners. I highly recommend this course to Product Managers wanting to level up."
Sheela
Jan-Feb '26 Cohort
Sr. Product Manager · Ex-Amazon
"I highly recommend The Influential PM. The course combines strong content with excellent delivery and offers a meaningful shift in perspective—from execution-focused product management to operating as a strategic, influential product leader. The pillars & frameworks are practical, immediately applicable, and help elevate how you think about driving impact across the full product lifecycle."
Ajith
Jan-Feb '26 Cohort
"I learned a lot from Brennan's experience. It was a great learning experience and very interactive sessions. Brennan shared a lot from his work experiences and the products that he worked on, which I can relate to. I would recommend this course to anyone who are interested in reaching to the next level in their career."
Ross
November-December '25 Cohort
Entrepreneurial Strategist · ARTFUSS
"Brennan is a fantastic teacher and guide on how to excel as a product strategist and become an asset to key stakeholders. His unique, proven approach focuses on increasing impact; rather than just tracking outcomes, which manifests in higher yields for value creation and execution. I highly recommend this course to anyone looking to drive more accurate value in their career, regardless of where they sit in the product lifecycle."
Ciprian
November-December '25 Cohort
Lead PO · tbi bank
"Thanks, Brennan. This course has been one of the most transformative learning experiences in my development as a Product Leader. The face-to-face format is what truly elevates it: the live discussions, immediate feedback, and hands-on exercises progressively rewired my mindset in ways no self-paced program ever managed. Within just a few weeks, I could see clear changes in how I approached strategy, framed decisions, and engaged with stakeholders, shifting naturally from a feature-based approach to owning business outcomes. What made the difference was the blend of real-world examples, proven frameworks, and the shared experiences of other PMs in the room. Everything we learned connected directly to my daily work, and I found myself applying the tools almost immediately. This course didn't just add new skills; it fundamentally reshaped how I lead, communicate, and influence. I couldn't recommend it more."
Alana
October '25 Cohort
"The course was a fantastic experience. Brennan was through and available for follow up questions. The module that was most helpful for me was the product metrics module. I highly recommend this course for someone who is looking to be able to use metrics to tell the story of the company and product to key stakeholders and clients."
Ashley
October '25 Cohort
"The Influential PM course is easily one of the most thoughtfully designed programs I've taken as a product manager. Each module layers practical frameworks with leadership mindsets helping PMs not just think about delivery of user focused features, but truly think like business leaders. The course strikes a perfect balance between strategy and execution: from developing a product leader mindset, to turning stakeholder requests into strategic moves, to building business fluency with ROI and unit economics. It's not just about frameworks, it's about rewiring how you show up in conversations that shape outcomes. If you're a PM looking to move beyond delivery into influence, to own outcomes, speak the language of leadership, and build confidence that lasts, this course delivers. Brennan's teaching style is clear, grounded, and packed with 'aha' moments that immediately translate into how you lead day-to-day."
Afarin
October '25 Cohort
Tech Entrepreneur | ex-PwC · eloquAI
"This was, hands down, one of the most practical and impactful Product Management courses I've ever taken. Brennan has distilled over two decades of industry experience into a program that's not only insightful but beautifully structured. Each module flows seamlessly into the next through his masterful storytelling. What truly sets this course apart is the perfect blend of strategy, frameworks, and hands-on activities. You don't just learn theory; you immediately apply it. As someone currently bootstrapping my own product, I can confidently say this course has been a game-changer. The lessons on competitive analysis, product vision, strategy, and metrics have directly shaped how I make strategic decisions. I walked away not just as a stronger product manager, but a more capable entrepreneur."
Jen
October '25 Cohort
Senior Product Manager · Eleven Software
"I came into Brennan Collins's 'The Influential PM' course expecting solid content, given his track record, though I'll admit I was curious whether all that experience would translate cleanly into a learning format. It absolutely did. Brennan has that rare mix of deep product leadership experience and the ability to articulate it in a way that feels practical, relevant, and immediately usable. The standout module for me was 'Defining & Influencing Product Metrics.' Brennan didn't just explain metrics; he showed how to connect the day-to-day work of a scrum team to the business outcomes executives actually care about. That clarity changed how I talk about the impact my team delivers and how I think about influencing the work ahead to move the KPIs that matter. Brennan's coaching style is sharp, approachable, and full of the kind of insight that only comes from years of doing the work at a high level. He makes complex concepts feel obvious in hindsight, which is the mark of someone who really knows their craft. I'm leaving this course with knowledge I can apply right away, as well as a list of follow-up learning that I can reference to gain even more experience with these particular skills. This course will make me a better product manager and influence not just the businesses I support but my career arc, in the long run. If you want to elevate your strategic voice as a PM and learn from someone who has truly mastered the discipline, this course is more than worth it."
Aaron
Maven Cohort
Head of Product - Core APIs · PayPal
"This course will help you shift how you think about product management. And when done right, it has the ability to change how you communicate with stakeholders and, in turn, make their buy-in into your product that much easier. Beyond the content, Brennan's course does an outstanding job bringing together a cohort from diverse backgrounds. I've never been in a class where nearly every individual was actively engaged in the conversations the entire time. Brennan really has put together something special here. As a lead PM, I found it valuable, but I feel more senior and junior PM's would also find immense value. I truly cannot recommend this course enough."
Omkar
Maven Cohort
Senior Product Manager - Technical · PayPal
"Well structured course with a lot of engagement and discussions. Each topic was laid out in 2 halves: First half for setting up the foundation of the topic, and second half focused on applying the concepts through a case study. It is a great blend and helps build intuition for applying the learnings in day to day job. I've personally implemented them in my approach to presenting metrics, creating product vision, and competitive analysis. I'd recommend this course to all Product Managers."
Abhishek
Maven Cohort
Manager, Product Management · Capital One
"Anyone who is stuck in the execution mode & planning to be more strategic should definitely take this course. This course has helped me in crafting better Product vision and in understanding the stakeholder mapping."
Adnan
Maven Cohort
Product Manager · PayPal
"Brennan is an engaging presenter and provides good insight into how to grow your career as a PM."
What's included
Two weeks from now, will your leadership be able to see your work?
You can be running the same sprints with the same outcome, or you can be walking into roadmap reviews able to connect every feature to a number your leadership cares about. The work in front of you does not change. What changes is whether anyone above you can see it.