Your VP Asked "What Should We Measure?" and You Froze.
You rattled off feature adoption. Active users. Sprint velocity. Your VP nodded politely, then moved on to the next topic. This course builds the metrics framework that connects your feature work to the business outcome your VP actually reports to the board.
The Problem This Course Solves
Your VP asks for a metrics update. You pull up a dashboard full of product usage data. Daily active users. Feature adoption rates. Support ticket volume. Sprint completion percentage.
Your VP looks at it for three seconds. "Okay, but what's the business impact?"
You don't have a good answer. You have the data. Nobody taught you how to connect feature-level numbers to the outcomes that keep your VP employed.
Most PMs respond by adding more metrics. More dashboards. More charts. That makes it worse. An executive who sees 47 metrics trusts none of them. The PMs who get invited back to the board review are the ones who show three metrics that tell one story.
Framing is the gap, not analytics skills. You know how to measure product usage. You don't know how to build the metrics ladder that connects "users clicked this button 40% more" to "we retained $2.3M in ARR that was at risk."
That's what this course builds. Not more dashboards. A metrics story that makes your VP look smart in front of the board. When your VP looks smart, your career accelerates.
What You'll Learn
6 modules. Self-paced. Each one gives you a framework you can use in your next executive meeting.
The Metrics Ladder
Four rungs: Feature Metric to User Outcome to Business Result to Company Goal. You'll build yours from the top down, not bottom up. That's the difference between measuring activity and measuring impact.
The "What Gets Them Fired" Lens
Your VP cares about three to five numbers. This module teaches you to identify those numbers and connect your product work directly to them. If your metric doesn't touch something that keeps a senior leader employed, it doesn't belong in your executive update.
Output Metrics vs. Outcome Metrics
Shipped 14 features last quarter. So what? This module breaks the habit of counting outputs and builds the muscle of measuring outcomes. You'll audit your current metrics and classify each one.
Measuring the "Unmeasurable"
The Zoom case study. When Sheela Rao's team needed to measure something with no existing data, they built proxy metrics and triangulation models. You'll learn the exact approach and apply it to your own "we can't measure that" problems.
Dashboard Design for Executives
What to show. What to hide. What to highlight. Executives scan, they don't study. You'll learn the 3-metric rule, the red/yellow/green trap, and how to design a one-page view that drives the conversation you want.
The Metrics Presentation
Board reviews. QBRs. Monthly business reviews. This module gives you the structure: context, trend, insight, action. Four slides. Two minutes. That's all you get with senior leadership. Make it count.
Who This Is For
This is for you if:
- You're a PM who gets asked "what's the impact?" and defaults to sprint velocity or feature completion rates
- You're preparing for a board review or QBR and need to tell a data story, not just show a data dump
- You're transitioning from delivery metrics (shipped X features) to outcome metrics (drove Y business result)
- You're a product lead standardizing how your team reports metrics upward
This is NOT for:
Data analysts or BI specialists who already know the tools (this is about PM framing, not SQL). Or PMs at pre-product-market-fit startups where the metrics are still genuinely TBD.
What's Included
Total perceived value: $387. You pay $59.
What Others Say
"I was showing 23 metrics in my monthly update. After this course, I show three. My VP now asks me to present at the leadership offsite."Senior PM, B2B SaaS (coached by Brennan Collins)
"The 'what gets them fired' exercise changed everything. I realized my VP reports revenue retention to the board. I rebuilt my metrics around that single number. First QBR where she didn't interrupt me."PM, Enterprise Software
"I used the Zoom case study approach to measure our onboarding redesign. We had zero baseline data. The proxy metric framework gave us something defensible in two weeks."Product Lead, Fintech